Wednesday, August 24, 2011
Sunday, August 7, 2011
Green Public Relations and Corporate Social Responsibility The Way to Go
Over the past decade, businesses around the world have been focusing on creating products and services, which have very little impact on the environment.
Several international companies such as S. C. Johnson, TESCO and Honda have implemented environmental management systems, which go beyond what the law requires to operate in an environmentally responsible way.
Many businesses recognise that being environmentally responsible can translate into sales. Consumers understand more than ever the importance of environmental conservation. Even more important is that with this increased knowledge; consumers are choosing to boycott businesses that have not made the decision to go ‘green.’
This has caused several businesses to utilise greening as simply a PR tool to attract consumers and increase sales. However, several international certifications exist which can assist customers in deciphering between these ‘green washed’ businesses and those businesses which have invested in ensuring they reduce their impact on the environment.
Environmental certification programs are useful for identifying environmentally preferred goods and services. They are typically run by third party organizations that establish environmental standards for goods and services and then certify supplier offerings against them. These certifications include (among others) GreenSeal, EcoLogo, ISO standards of certification and Green Globe.
Read More
Several international companies such as S. C. Johnson, TESCO and Honda have implemented environmental management systems, which go beyond what the law requires to operate in an environmentally responsible way.
Many businesses recognise that being environmentally responsible can translate into sales. Consumers understand more than ever the importance of environmental conservation. Even more important is that with this increased knowledge; consumers are choosing to boycott businesses that have not made the decision to go ‘green.’
This has caused several businesses to utilise greening as simply a PR tool to attract consumers and increase sales. However, several international certifications exist which can assist customers in deciphering between these ‘green washed’ businesses and those businesses which have invested in ensuring they reduce their impact on the environment.
Environmental certification programs are useful for identifying environmentally preferred goods and services. They are typically run by third party organizations that establish environmental standards for goods and services and then certify supplier offerings against them. These certifications include (among others) GreenSeal, EcoLogo, ISO standards of certification and Green Globe.
Read More
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