Corporate Social Responsibility initiative in the Caribbean - The Environment

Holistic public relations practices goes beyond people.  You also have to take the planet into consideration.   In the Caribbean we most times neglect our environment but being environmentally conscious is also good for business.  

Do you know what the above symbols mean?  How do we dispose of waste in Barbados, Antigua or Guyana?  How much electricity does St. Kitts and Nevis or St. Vincent and the Grenadines use?  Is there a more efficient alternative?  Are our vehicles roadworthy, or are our trucks smoking so much they could be on the verge of lung cancer?  In Trinidad and Tobago their are environmental police officers but how many other Caribbean countries have this?  How many trees do we cut down on a daily basis – could you use a little less paper?  Do you use harmful pesticides?  These are the kinds of questions we need to ask ourselves if we are to truly take a holistic approach to our Corporate Social Responsibility initiative in the Caribbean. It’s not just a ‘one-way street’.

In a Pew Research Institute survey on American Values, 67% of respondents said that you should pay more to protect the environment, and 90% agreed that there should be stricter laws and regulations to protect the environment.  And, guess who the laws and regulations will ultimately be for? Companies, of course!  

So, why wait to be mandated to do the right thing? The consumer has spoken.  Rack up those brownie points and be viewed as a good corporate citizen by incorporating sustainable environmental practices into your business strategy.  Go the entire distance with your Corporate Social Responsibility efforts and be rewarded with long-term customer and employee loyalty. 

New LinkedIn Publisher

I became a publisher on LinkedIn in June.  It is fantastic to have this platform to add to my other blogs to share my thoughts on issues in the profession with other professionals.

Actually it has given me new impetus to write because I had fallen off giving away to my studies and daily paying activities, leaving my beloved hobby behind.  

Yes, some use this forum to sell themselves, this however is secondary to the real joy I get from writing and to seeing my work published.  I was reading a blog by @Timothy_Hughes today entitled "I Love Blogging"  and I agreed with him wholeheartedly and this inspired me to tell all my friends and well-wishers about my new blog on LinkedIn.

Click to to see my newest blog on China's "new" communications Strategy.  

Be Picture Ready For Your Next Photo Op

As public relations professionals, you come to dread the cliché “grip and grin” photo opportunity which clients love it. And why shouldn’t they?

After all, you may be submitting about 10 different releases about corporate giving a week to the media but it might be the client’s/company’s only opportunity for the entire year to demonstrate publicly that they contribute to the community and are, in fact, a good corporate citizen.

Usually, when these photo opportunities occur in the office setting the company representative is appropriately dressed because they are already in their business attire. However, when the setting is outside the office, the dress may be less than appropriate. Here are a few tips to ensure picture readiness. READ MORE

As public relations professionals, you come to dread the cliché “grip and grin” photo opportunity which clients love. And why shouldn’t they?
After all, you may be submitting about 10 different releases about corporate giving a week to the media but it might be the client’s/company’s only opportunity for the entire year to demonstrate publicly that they contribute to the community and are, in fact, a good corporate citizen.
Usually, when these photo opportunities occur in the office setting the company representative is appropriately dressed because they are already in their business attire. However, when the setting is outside the office, the dress may be less than appropriate. Here are a few tips to ensure picture readiness.
- See more at: http://www.prmrinc.net/be-picture-ready-for-your-next-photo-op/#sthash.Cr4JlDR3.dpuf

As public relations professionals, you come to dread the cliché “grip and grin” photo opportunity which clients love. And why shouldn’t they?
After all, you may be submitting about 10 different releases about corporate giving a week to the media but it might be the client’s/company’s only opportunity for the entire year to demonstrate publicly that they contribute to the community and are, in fact, a good corporate citizen.
Usually, when these photo opportunities occur in the office setting the company representative is appropriately dressed because they are already in their business attire. However, when the setting is outside the office, the dress may be less than appropriate. Here are a few tips to ensure picture readiness.
- See more at: http://www.prmrinc.net/be-picture-ready-for-your-next-photo-op/#sthash.Cr4JlDR3.dpuf

Communicating In A Recession

It’s no secret. The continuing unfavourable economic environment and increasing scarcity of financial resources have combined to make the attainment of corporate goals even harder.

In tough times like these, companies should be prudent in reaching out regularly to their stakeholders, and especially to their employees, with frank, open discussions on the state of their finances and their ability to stay afloat given the vast uncertainties that abound.  Click to Read More