PR In the Headlines

Not quite a sitting duck, but well, these are larger fish

http://www.hollywoodreporter.com/news/rupert-murdoch-calls-pr-guru-212334  The Rupert Murdock saga continues and PR gets the headline.  Perception is reality and from this Hollywood Reporter headline the appearance to me is that Steven Rubenstein will be doing some dirty work. Do you get that?  The PR professional sharing the same prominence as the lawyer.  At least we are getting some attention and prominence if for the wrong reason.  A school of thought says all publicity is good.  Maybe Rubenstein will have the Johnnie Cochran effect and come up with his own cool slogan. "if the glove don't fit..."