Business Ethics: Where Do You Draw the Line?

As an independent contractor, my company, PRMR Inc., has the opportunity to work in a variety of industries with diverse groups of clients, including for-profit, not-for-profit, entrepreneurial, regional and international businesses.

In carrying out our business, we are often faced with ethical decisions that may clash with the demands of clients or affect the services that we are expected to deliver. For example, we may be building a website for a client who expects us to use images that have been taken from another site without that site’s permission. After telling the client that we are not willing to do so and explaining why, we are told that other companies that they have worked with had no problem with it. The client implies that in acting ethically, we are inept and unresourceful.  Read More

PR In the Headlines

Not quite a sitting duck, but well, these are larger fish

http://www.hollywoodreporter.com/news/rupert-murdoch-calls-pr-guru-212334  The Rupert Murdock saga continues and PR gets the headline.  Perception is reality and from this Hollywood Reporter headline the appearance to me is that Steven Rubenstein will be doing some dirty work. Do you get that?  The PR professional sharing the same prominence as the lawyer.  At least we are getting some attention and prominence if for the wrong reason.  A school of thought says all publicity is good.  Maybe Rubenstein will have the Johnnie Cochran effect and come up with his own cool slogan. "if the glove don't fit..."

PR Practioners Don't Think Up Stories: My Response to Mail Online Story

I read the Mail Online story “Insider reveals: PR men would think up a story and Rebekah’s Sun and News of the World would run it word for word. Some were complete fiction” (http://www.dailymail.co.uk/news/article-2013046/Rebekah-Brooks-Sun-News-World-run-fictional-stories-insider-claims.html) and was pretty much disgusted as a former journalism student and more so as a seasoned PR practitioner.

Clearly the story was fired with the passion of a disgruntled employee but despite this fact I took issue with the salacious depiction of the field of public relations.  I take issue with the suggestion that we in the profession ‘think up’ stories.  Yes writing is a big part of what we do, but to say we sit and dream up stories for clients shows a total disregard and lack of respect for the profession.  Professional Code of Ethics governs the way the majority of professionals work on a daily basis.  Both PRSA (http://www.prsa.org/aboutprsa/ethics/) and IABC (http://www.iabc.com/about/code.htm) have these codes prominent on their websites. READ FULL STORY

Disengaged employees costing companies dearly

Many companies today are operating at one-third of their people potential because the remaining two-thirds of their employees are not engaged, says an internationally respected specialist in employee engagement and internal communication.

And according to Ken Milloy, President of Ken Milloy Management Consulting Inc. those disengaged employees are costing their companies dearly through lower productivity and profits and by chasing away potentially loyal customers.

“The collective capability of a company’s workforce is a source of competitive advantage – a unique characteristic of the business that cannot be copied,” he told human resources and corporate communications professionals at a recent workshop hosted by the International Association of Business Communicators, Barbados Chapter. “But that competitive advantage cannot be tapped unless employees are truly engaged.”

Milloy said engaged employees are those who feel a “heightened emotional connection” towards the organisation that influences them to exert greater discretionary effort.

“Discretionary effort is that extra effort that employees can give or withhold – it’s their choice,” he explained.

The Vancouver-based management consultant said engaged employees can be recognized by the passion that drives them to build and innovate and to find new and more effective ways to accomplish their roles.

“They will take less than half as many sick days off as the average employee, and they are 87% less likely to leave the company,” he added.

Milloy identified several “core drivers” of employee engagement, including how well managers “walk the talk”, how well employees understand how their work contributes to the company’s performance, and whether the company makes an effort to develop its employees’ skills.

But the most important of all, he stressed, is the nature of the relationship between employees and their managers and supervisors.

“If employees don’t have a strong relationship with managers who set clear expectations, knows them, trusts them and invests in them, they are less likely to perform or stay,” he said.

(An IABC Barbados Release)

The Press Release and The Press Conference- Tools and Tactics

You know the saying the more things change, the more they remain the same. Well I was at a gathering of pr professionals recently and a number of issues came up. None of them were new, which was no surprise. But what did surprise me was that the topics that received the most attention were not new media and social networks on the web, what received the most dialog were the century old press release and press conference.

I was blessed to be a pr professional working at a media house for a very long time so I understand intimately the stance and motivation of the journalist versus that of the pr professional. And all the professionals that thought that I had it easy… well, yes the journalist and I did have the same organisation at heart which was our bread and butter, but each editor had different motivations, tolerance levels, deadlines and egos that had to be pandered to, to get releases in the papers. In other words I had to do some pitching like any other pr professional working on the outside.

Early in the game I studied the newspaper’s style of writing and matched it as best as I could, because I came to understand and appreciate the long hard hours that journalists work and how taxing it is to produce an informative, educational, entertaining, error free publication everyday. Editors are usually working on tight deadlines and a well written story already in their style is more likely to be placed immediately than one that they had to try to interpret and doctor to suit the paper’s style. I have seen a number of press releases that came to the paper and wondered where exactly is this person going with this – no news value and poorly written.

From my experience as long as the news value is high editors may look pass the quality of the writing because at the end of the day, what they want to put out is an interesting product. Press releases are looked on firstly as companies’ propaganda. In more recent times they are being viewed as ads. This has created a new set of tension between the media and pr professionals, especially in those organizations where the measure of the success of the pr is judged only on column inches in the newspaper. Is it then correct to say that if your releases don’t get publish that you are not doing good work? (This sets me off on a totally different road of what is the role of the pr professional and how should success be measured? To be explored in another article.)

Editors try to be fair and impartial in placing releases. Of course with tons of releases hitting their desk everyday and the space in the paper for stories rapidly diminishing due to ever increasing aggressive ad ratios, the onus is on pr professionals to do what I consider to be job 101 of the profession – build relationships.

Relationships should be established with all the persons on whom your success and the success of your company or client depend. It is not enough to write a great press release because it may be shelved because a bus load of people crashed in St. Joseph and seven people died and suddenly all the vacant slots in the newspaper are taken up with all the human interest, eye witness stories for weeks. And hey, this will sell a couple thousand more papers, your release won’t. You need to have a relationship with the editor so that you can pick up the telephone and remind him or her of your great release.

I have spent a mighty long time on the press release because I think that it is a useful tool and should be used in a lot of instances instead of a grand press conference. (To be continued).