PR for Public Relations

In Barbados, in secondary school we are required to select subjects early; know and stick to a particular career path, all at the tender age of 13 or 14 despite having no world experience and certainly as the old people would say ‘never even seen a star pitch.’ For students like I was, who were unsure what they wanted to do but felt uncompelled to follow a traditional career as a lawyer, doctor or accountant; this decision probably did not come until late.  Read More

Public Relations Defined

The Public Relations Society of America has launched a project to have its members and others submit definitions for Public Relations.  I read a number of stories surrounding this project and felt as if all of them were mine.  Especially Rosanne Fiske’s story on your family not understanding what you do.  When I worked at the Nation Newspaper as it Corporate Communications Manager, my mother was fine with that because she understood the concept of working for a reputable organization no matter the job.  When I set up my own PR Agency  she was however very worried for me because she could not fathom how I would make money and what service I was truly offering.
The PRSA 1982 National Assembly formally adopted a definition of public relations, which remains widely accepted and used today: “Public relations helps an organization and its publics 
adapt mutually to each other.”READ MORE

IABC Barbados Launch

The Barbados Chapter of IABC was formally launched last Thursday at Herbert House, the home of the Cricket Legends of Barbados .

The majestic old building, beautifully renovated was an auspicious setting for the occasion. The ceremony was simple. Vice President Development, Richard Thomas was the Master of Ceremonies and he provided the forty plus audience with enough humor mixed with the business at hand to keep this session lively and excited.

President of the Association Christal Mc Intosh gave an address which listed the five main goals of the Association as:
1. To create meaningful opportunities for networking while bringing an end to the isolation in which professionals currently work;

2. To create genuine opportunities for professional development;

3. To create a local community of professionals whose members are committed to a single code of ethics;

4. To create a platform in which business communications speak with a single united, credible voice; and

5. To demonstrate to business leaders how public relations and corporate communications practiced professionally, can enhanced all those desirables such as corporate reputation, stakeholder trust, productivity and profits.

The featured speaker was the Corporate Communications and Marketing Manager of the Barbados Light and Power, Stephen Worme. Stephen took an unusual route towards heading the communications area at Barbados' monopoly power company. An engineer by profession, he has become respected as a honest voice for all the island's power crisis. Stephen gave an excellent speech about his experience, his relationship with the media, and his dream for the profession locally.


A delightful wine and cheese cocktail followed the speeches.